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Analytics

2023 Watch Market Analysis

The present Analysis is solely based on wristwatches and pocket watches with a sales price over 300 USD, it includes data from 304 Auction Houses Worldwide and it includes 2697 different Brands. The data is fully expressed in USD.

Overall numbers

2023 featured 62,044 lots across 304 auction houses, showing an 44% increase from last year which had 43,236 lots. The total sales reached $899,490,851, indicating a 6% increase in comparison to the previous year’s total sales of $846,347,052.

Lots
62,044
+44%
Sales
899,490,851 USD
+6%

Models

In 2022, the Daytona model had the highest auction appearances with 1,010 lots, while in 2023 it was the Daytona model with 1,078 appearances. The Daytona model achieved the highest price in 2022 with $3,446,607, while in 2023, the World Time model achieved the highest price with $8,505,445.

Rolex Daytona

Rolex Daytona

Number of appearances at auction
1078
Highest Price achieved
$4,106,855
Unsold Rate
28%
Average price
$82,102 (Modern),$248,079 (Vintage)
Average Performance
320%
Most prevalent case material
Stainless steel
Rolex Submariner

Rolex Submariner

Number of appearances at auction
1040
Highest Price achieved
$536,917
Unsold Rate
29%
Average price
$20,142 (Modern),$44,446 (Vintage)
Average Performance
180%
Most prevalent case material
Stainless steel
Rolex Day-Date

Rolex Day-Date

Number of appearances at auction
768
Highest Price achieved
$365,306
Unsold Rate
24%
Average price
$40,823 (Modern),$35,713 (Vintage)
Average Performance
518%
Most prevalent case material
Yellow gold
Audemars Piguet Royal Oak

Audemars Piguet Royal Oak

Number of appearances at auction
681
Highest Price achieved
$589,973
Unsold Rate
27%
Average price
$71,108 (Modern),$57,987 (Vintage)
Average Performance
414%
Most prevalent case material
Stainless steel
Audemars Piguet Royal Oak Offshore

Audemars Piguet Royal Oak Offshore

Number of appearances at auction
213
Highest Price achieved
$137,947
Unsold Rate
28%
Average price
$30,706 (Modern),-
Average Performance
414%
Most prevalent case material
Stainless steel
Patek Philippe Nautilus

Patek Philippe Nautilus

Number of appearances at auction
505
Highest Price achieved
$2,945,609
Unsold Rate
23%
Average price
$144,704 (Modern),$363,556 (Vintage)
Average Performance
403%
Most prevalent case material
Stainless steel
Patek Philippe World Time

Patek Philippe World Time

Number of appearances at auction
111
Highest Price achieved
$8,505,445
Unsold Rate
13%
Average price
$134,508 (Modern),$2,238,484 (Vintage)
Average Performance
368%
Most prevalent case material
Rose gold
F.P. Journe Tourbillon Souverain

F.P. Journe Tourbillon Souverain

Number of appearances at auction
30
Highest Price achieved
$3,017,401
Unsold Rate
7%
Average price
$650,073 (Modern),-
Average Performance
711%
Most prevalent case material
Platinum
Omega Speedmaster

Omega Speedmaster

Number of appearances at auction
840
Highest Price achieved
$178,409
Unsold Rate
34%
Average price
$8,404 (Modern),$15,892 (Vintage)
Average Performance
197%
Most prevalent case material
Stainless steel
Cartier Tank

Cartier Tank

Number of appearances at auction
946
Highest Price achieved
$336,562
Unsold Rate
23%
Average price
$10,629 (Modern),$25,166 (Vintage)
Average Performance
1483%
Most prevalent case material
Yellow gold
1 - NaN of 10

Data by Vintage vs Modern

Vintage Watches
Number of Lots
18,003
Total Sales
$286,146,581
Unsold Rate
28%
Average Lot Sales Price
$22,163
Number of Different Brands Featured
1,484
Price Range
$300 - $8,505,445
Based on Performance
Number of Outperforming Lots
4,242
Number of Lots Within Estimates
5,698
Number of Underperforming Lots
1,387
Number of Unsold Lots
5,092
Modern Watches
Number of Lots
17,439
Total Sales
$528,191,040
Unsold Rate
25%
Average Lot Sales Price
$40,425
Number of Different Brands Featured
470
Price Range
$300 - $5,790,599
Based on Performance
Number of Outperforming Lots
4,202
Number of Lots Within Estimates
6,573
Number of Underperforming Lots
1,243
Number of Unsold Lots
4,373

Top 10 Auction Houses price range

Auction House
Lowest sold price
Highest sold price
Christie's
$354
$8,505,445
Phillips Bacs & Russo
$907
$6,234,279
Sotheby's
$938
$4,538,030
Monaco Legend Auctions
$2,480
$3,360,502
Antiquorum
$356
$761,988
FutureGrail
$2,000
$600,000
Ineichen
$331
$564,012
Loupe This
$385
$500,377
Bonhams
$303
$356,310
NY Elizabeth Auction
$1,750
$135,000