With its roots dating back to 1884, Bulgari fuses Italian style with Swiss precision. Famous for its jewelry as well as luxury watches, the brand is known for models like the Serpenti and Octo. Each Bulgari timepiece symbolizes the brand's dedication to beauty, elegance, and superior craftsmanship.

Bulgari has 106 different models on the market, out of which the Bulgari stands out as the most popular, with 1,051 units ever sold at auction.

Prices at auction for a Bulgari range between $308 and $754,089, being this Bulgari Serpenti the most expensive one ever sold, in 2025 at Phillips Bacs & Russo. Last month's top price was for this Serpenti, sold for $15,552.

There are currently 10,242 Bulgari available for sale at Marketplaces and 30 Bulgari upcoming for sale at auction.