Background
Since its foundation in 1905, Rolex has become synonymous with luxury watches. This iconic Swiss brand is celebrated for its precision watchmaking, high-quality materials, and timeless design. Rolex collections, such as the Submariner, the Daytona and Datejust, are globally recognized and highly sought after by watch collectors and enthusiasts alike.
Rolex has 152 different models on the market, out of which the Datejust stands out as the most popular, with 15,953 units ever sold at auction.
Prices at auction for a Rolex range between $301 and $17,752,500, being this Rolex Daytona the most expensive one ever sold, in 2017 at Phillips Bacs & Russo. Last month's top price was for this Daytona, sold for $292,499.
There are currently 159,670 Rolex available for sale at Marketplaces and 301 Rolex upcoming for sale at auction.
